互联网成熟的年代，消费端将有更多的机会，接触海量的资讯。岁月的洗礼，加速迎来消费赋权的迭代，品牌要在这年代持续晋级，更需要花心思洞察消费行为，创建优质内容，优化线上体验，感性行销最大化，科技营销优先化。
身为营销人，我们应该如何看待？
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当各方开始积极应用数据时，消费者隐私保护的声浪也越来越高。此外，真实恶意误导假讯息或似是而非未经查证的错误讯息，近来也造成 社会不少的乱象，这确实是一个好的时间点，完成品牌思考与企业数码化，探索本身品牌、媒体应如何与消费者共创良好的双向关係，打造健康传播生态圈。
本文作者：Eng Jin
怪兽学堂首席导师，也是业内品牌数码化达人，服务超过 200 家新创、中小企业、上市机构实践数码营销；目前专注于数码营销咨询及培训工作，以具体、科学、系统化的模式，高效帮助企业晋级，落实数码化。
