资讯泛滥的年代,千遍一律的行销手法,砸大钱投广告未必找得到顾客。 「内容」对了,自然会找上门 ,从刚需出发,让受众发现你,从中学习、体验,分享传播你的内容,务必能把内容营销价值最大化。
消费者发现的内容比推广的内容更为有说服力,你认同吗?
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资料来源:营销 5.0 – Philip Kothler
与其盲目砸广告,为何不真正修炼品牌内容攻略,一劳永逸为品牌打造引流、转换、回流到倡导的方程式,在未来科技越见成熟的时机,逐步实践数据营销!

本文作者:Eng Jin
怪兽学堂首席导师,也是业内品牌数码化达人,服务超过 200 家新创、中小企业、上市机构实践数码营销;目前专注于数码营销咨询及培训工作,以具体、科学、系统化的模式,高效帮助企业晋级,落实数码化。
